客户关系管理 (CRM)解决方案功能明细(pdf 69页)
所属分类:CRM客户关系
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点击下载mySAP 客户关系管理解决方案功能明细.........................................19
1. 营销.............................................................................................................................19
1.1 营销计划................................................................................................................19
1.2 客户细分................................................................................................................20
1.3 活动管理................................................................................................................22
1.4 贸易促销管理.........................................................................................................24
1.6 个性化...................................................................................................................26
2. 销售.............................................................................................................................28
2.1 销售计划和预测.....................................................................................................28
2.2 地域管理................................................................................................................29
2.3 客户和联系管理.....................................................................................................30
2.4 活动管理................................................................................................................31
2.5 机会管理................................................................................................................34
2.6 报价和订单管理.....................................................................................................37
2.7 合同管理和租赁.....................................................................................................41
2.8 激励和佣金管理.....................................................................................................45
3. 服务.............................................................................................................................47
3.1 服务计划和预测.....................................................................................................47
3.2 客户服务和支持.....................................................................................................48
3.3 资源规划及优化.....................................................................................................51
3.4 服务运营管理.........................................................................................................53
4. 分析.............................................................................................................................62
4.1 客户分析................................................................................................................62
4.2 产品分析................................................................................................................64
4.3 营销分析................................................................................................................64
4.4 销售分析................................................................................................................66
4.5 服务分析................................................................................................................67
4.6 交互渠道分析.........................................................................................................68
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