_顾客价值为导向的科特勒营销模式在中国的发展(PPT 62页)
所属分类：客户管理
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资料简介：
Customer Philosophy
Instead of “hunting ” marketing is “gardening ”. The job is not to find the right customer for your products, but the right products for your customers. As stated by Lester Wunderman ,”The chant of the Industrial Revolution was that of the manufacturer who sad ‘This is what I made, won`t you please buy it.’ The call of the Information Age is the consumer asking, ‘This is what I want, won`t you please make it.’ ”
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