某公司管理知识沟通及基本战略管理知识分析(PPT 91页)

资料简介：

某公司管理知识沟通及基本战略管理知识分析(PPT 91页)目录：

第一节 沟通者策略  
第二节 听众策略
第三节 信息策略
第四节 内容和结构的组织
第五节 文化策略

 

某公司管理知识沟通及基本战略管理知识分析(PPT 91页)简介：

TELL: you are informing or explaining; as a result of the communication, you want your audience to understand something you already know.
SELL: you are persuading; as a result of the communication, you want your audience to do something different.
CONSULT：you are conferring. You need some give-and-take with your audience. You want to learn from them, yet control the interaction somewhat. 
JOIN：you are collaborating. You and your audience are working together to come up with the content.

In tell/sell situations:
You have sufficient information
You do not need to hear others’opinions, ideas, or inputs
You need or want to control the message content yourself

In consult/join situations:
You do not have sufficient information
You need to hear others’opinions, ideas, or inputs
You need or want to involve your audience in coming up with the message content

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