Strategic Management in Action--8（英文版）(ppt 18页)

资料简介：

Strategic Management in Action--8（英文版）内容提要：
  1.Differentiate between a small business and an entrepreneurial venture.
  2.Explain why small businesses and entrepreneurial ventures are important.
  3.Describe how the strategic management process is used in small businesses and entrepreneurial ventures.
  4.Discuss the special strategic issues facing small businesses and entrepreneurial ventures.
……

Strategic Management Process
Value of strategic planning
The overall approach to the strategic planning process
External and internal environmental analysis
Strategy choices
Strategy evaluation and control
……

Cause-Related Marketing
Funds a good cause
Benefits NFPs through public exposure and corporate donations
Enhances the image of the supporting company
Designed for the strategic advantage of the sponsoring corporation
Benefits NFPs from the marketing link.

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