Competitive Strategies（英文版）(ppt 22页)

资料简介：

Competitive Strategies（英文版）内容提要：
  1.Explain the importance of competitive advantage. 
  2.Define competition.
  3.Describe how an organization’s competitors can be determined.
  4.Explain what a strategic group is.
  5.Discuss how resources, capabilities, and core competencies lead to competitive advantage.
  6.Explain the relationship between competitive advantage and competitive strategies.
  7.Describe Miles and Snow’s adaptive strategies.
……

Competitive Advantage
Key concept of strategic management
Sets an organization apart
What competitive strategies are designed to exploit
Implies other competitors
Can be eroded easily and quickly by competitors
……

Abell’s Business Definition Framework
A business can be defined using three dimensions:
Customer groups—who we're going to serve
Customer needs—what customer need we're attempting to meet
Technology or distinctive competencies—how need is met.

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