组织战略管理简介(英文版)(ppt 18页)

组织战略管理简介内容摘要：
1.Differentiate between a small business and an entrepreneurial venture.
2.Explain why small businesses and entrepreneurial ventures are important.
3.Describe how the strategic management process is used in small businesses and entrepreneurial ventures.
4.Discuss the special strategic issues facing small businesses and entrepreneurial ventures.
5.Define not-for-profit organization and public-sector organization.
6.Describe the various types of not-for-profit organizations.
7.Describe how the strategic management process is used in not-for-profit and public-sector organizations.
8.Discuss the special strategic issues facing not-for-profit and public-sector organizations.
9.Describe the unique strategies developed by not-for-profit organizations.
Cause-Related Marketing
Funds a good cause
Benefits NFPs through public exposure and corporate donations
Enhances the image of the supporting company
Designed for the strategic advantage of the sponsoring corporation
Benefits NFPs from the marketing link

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