战略管理和竞争性(ppt 44页)(英文版)

资料简介：

一、Strategic Management and Strategic Competitiveness
二、Important Definitions
三、Competitive Landscape競爭情勢
四、Competitive Landscape
五、Strategic Flexibility策略彈性
六、Strategic Flexibility
七、I/O Model of Above-Average Returns
八、Four Assumptions of the I/O Model

Strategic Competitiveness
策略性競爭力
Achieved when a firm successfully formulates and implements a value-creating strategy
Above-Average Returns平均以上報酬
Occurs when a firm develops a strategy that competitors are not simultaneously implementing
Provides benefits which current and potential competitors are unable to duplicate

 

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