计费与客户关系管理相融合(ppt 20页)(英文)
所属分类：CRM客户关系
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资料简介：
The Mobile Market Driving Profitable Growth
Focus Change: “Land Grab” vs “Revenue Maximisation”
No longer “Growth at any cost”
Conflicting KPIs: Subscriber Growth and ARPU
“Low value” vs. “High value” customers
Can they be identified?
Difficulties in determining best candidates for VAS
Disparate systems for data / voice, prepaid postpaid obscure the view of the customer base
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