市场营销-得到客户和留住客户的艺术(PPT 36页)
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资料简介：
Overall objectives
At the conclusion of the course, students should be capable of:
Understanding, listing, and explaining the factors, which constrain and provide opportunities for marketing.
Developing the frameworks that formulates marketing strategies.
Researching market potentials.
Designing marketing mix to entry and penetrate markets.
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