著名DM公司:NCR香港星辰银行客户细分方案(ppt 16)
所属分类:客户管理
文件大小:204 KB
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点击下载Customer Segmentation:Foundation for Differentiated CRM
Wilson Lo, Head of Business Planning & CRM
Consumer Banking, Hong Kong, DBS
The Great Expectation
CRM - Strategy for Relationship Building
Customer Analytics for Developing CRM
No One Scheme Fits All
Segmentation - Know Your Customers
Dynamic Segmentation
Dynamic Segmentation in Practice
Segmentation & Modeling for CRM Program
Unfolding the Technical Enablers
Use Data to build CRM Analytics
Utilizing Knowledge in Customer Contact
Acquisition - Focusing the Relevant
Increase Segment Value
Improvement with Structured CA
Customer Intelligence as Foundation
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