顾客服务及后勤学(PPT 13页)
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点击下载Logistics and Physical Distribution Customer Service
The transporting and storing of goods to match target customers' needs with the organisation’s marketing mix
Both within individual organisations and along a channel of distribution
Customers think of physical distribution in terms of the customer service level
how rapidly and dependably a company can deliver what the customer wants
There are trade-offs among physical distribution costs, customer service levels and sales
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