Strategic Management and Strategic Competitiveness(英文版)(ppt 44页)

资料简介：

Strategic Management and Strategic Competitiveness(英文版)内容提要：
Competitive Landscape：
Goods, services, people, skills, and ideas move freely across geographic borders.
Spread of economic innovations around the world.
Political and cultural adjustments are required.
……

Four Assumptions of the I/O Model：
1.The external environment is assumed to possess pressures and constraints that determine the strategies that would result in above-average returns
2.Most firms competing within a particular or within a certain segment of it are assumed to control similar strategically relevant resources and to pursue similar strategies in light of those resources
……

Strategic Intent & Mission：
Strategic Intent 策略性企图
Winning competitive battles through deciding how to leverage internal resources, capabilities, and core competencies
Strategic Mission 策略性宗旨
An application of strategic intent in terms of products to be offered and markets to be served

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