Concepts and Cases(英文版)(ppt 49页)

资料简介：

Concepts and Cases(英文版)目录：
1、Strategic management--concept
2、environment analysis--external and internal
3、strategies at different levels
4、strategy formulation
5、strategy implementation
6、strategy evaluation
7、cases

 

Concepts and Cases(英文版)内容提要：
Five Tasks of Strategic Management
Developing a Strategic Vision and Mission
Setting Objectives
Crafting a Strategy
Implementing the Strategy
Evaluating Performance and Initiating Corrective Adjustments
Why Strategic Management Is a Process
Who Performs the Tasks of Strategy?
Benefits of “Managing Strategically”
Terms to Remember
……

Developing  a  Vision  and  Mission：
Begins with thinking strategically about
The firm’s future business makeup
Where to take the firm
The task is to
Create a roadmap of a company’s future
Decide what future business position to stake out
Provide long-term direction
Give the firm a strong identity
……

Evaluating  Performance：
Corrective adjustments
Alter long-term direction
Redefine the business
Raise or lower performance objectives
Modify the strategy
Improve strategy execution

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