外国企业的发展战略(英文版)(ppt 33页)

外国企业的发展战略（英文版）内容提要：
Chapter objectives：
1.The definition of strategy;
2.The strategic planning process.
3.The TOWS Matrix
4.The business portfolio matrix
The hierarchy of strategies;
The industrial analysis
7.Porter's generic strategies;
8.Delphi technique;
Case study：
What is the major business of Samsung?
What is the main problem of most Korean conglomerates?
What is the basic value of Samsung?
According to the basic value and its philosophy, which are emphasized in Samsung?
What can we learn from the case?
The Strategic Planning Process：
Inputs to the organization
Industry analysis
Enterprise profile
Development of alternative strategies
Evaluation and choice of strategies
Medium- and short-range planning
Implementation through reengineering, staffing, leadership, and control
Consistency testing and contingency planning;

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