IBM的内部资料ppt59

资料简介：

LEAP
Presented by:  Eric Pelander
Contents
 Subject or context

 Major idea or recommendation

 Benefits or value proposition

 Evidence and analysis

 Detailed recommendations and actions
This Effort Is Designed to Assist the XYZ  Company to identify Wireless Market Opportunities
Internet Channels Will Provide Incremental Leads and Revenue
IBM believes there is a substantial opportunity in the online leasing market
XYZ Company should target the following customer segments:
Professional Services and Manufacturing
IT, office, and manufacturing collateral classes
Small business, small ticket market
These customers should be targeted with a multi-channel approach:
Indirect
Aggregators
Direct
The major channel to these customers will be the indirect one--through Internet intermediaries that give access to the customer at the point of transaction
Each of these channels appeal to customers with unique buying behaviors
Competitors are moving into the online leasing space; XYZ Company should move quickly

 

..............................

上一篇：室内装修监理细则（PDF 15）

下一篇：青春期教育pdf50

现代企业制度课件(PPT 48页)

提升企业管理的有效途径(ppt 44页)

某公司通道管理知识距离(xls 2页)

私营企业普法现状及对策(doc 6页)

物资运输及其合理化.doc11

某制药集团架构及管理模式建议方案(PPT 39页)