上海迪斯尼(PPT 31页)

Shanghai Disneyland
February 24, 2003
BA 456
Agenda
Case Introduction
Background
Project Description
Our Analysis
Recommendation
Questions?
The Walt Disney Company
Entertainment Conglomerate consisting of Media, Studio Entertainment, Consumer Products and Theme Parks & Resorts
Theme Park & Resorts Division
Current Park Locations: Anaheim, Orlando, Tokyo, Paris, Hong Kong (2005)
Also includes: The Disney Cruise Line, Disney Regional Entertainment, The Disney Vacation Club, The Anaheim Angels, and the Mighty Ducks of Anaheim
Revenues of $7 Billion in 2001, or 28% of company-wide revenue
Disney’s Interest in China
Long-term
Consistently searching for areas of expansion where there are un-captured markets
Current
Government relations established through the Hong Kong Disneyland project indicate easier entry into the mainland
Competitive
Universal-Vivendi’s land purchase in Shanghai and proposed expansion into Beijing

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