小企业管理1(PPT 18页)

资料简介：

Small Business ManagementProfessor Hornaday
Lecture 1

Entrepreneurship - Innovative Economic
Leadership

Small Business - Self-employed Management
Competitive Advantages of Small Business
They Offer Superior Quality & Service such as:
1.  Flexibility
2.  Short Decision Time
3.  Short Production Runs
4.  Small Inventory Holdings
5.  Personal Contact with Customers

Competitive Advantages of Small Business
As suppliers to large firms, small businesses can offer low prices because they have low overhead costs.

Small retail firms cannot compete with larger retail chain stores on price, but they offer consumers superior service.

Big Business and Small Business
Big Business

Salaried Top Level Managers are
   not Owners; Personal Assets not
   at Risk
Functional and Special Staff
Price Makers (Buy & Sell)
Oligopoly or Monopoly
Small Business

Owner is Manager; Personal Assets at Risk;  Owner Income from Profits
Generalist; Little Staff Expertise
Price Takers (Buy & Sell)
Competitive Markets - Supply and Demand

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