小企业管理2(PPT 25页)

Small Business ManagementProfessor Hornaday
Lecture 2
Small Business ManagementGETTING THE "IDEA"
Need a Niche1.  Identifiable Market Segment2.  Can Satisfy the Segment at a Profit3.  Can Defend against all Competitors
Usually Small Firms offer Superior Quality & Service1.  Flexible2.  Short Decision Time3.  Short Production Runs4.  Small Inventory Balances5.  Personal Contact with Customers
New-New or New-Old?
Small Business ManagementTHE BUSINESS OPPORTUNITY
Open Niche
Competition
Availability of Materials
Availability of People
Availability of Location
Availability of Funding
Specific Competitive Edge
Desired Growth Pattern

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