咨询报告－日本沃尔玛（pdf 24）

TABLE OF CONTENTS
Wal*Mart’s Competitive Strengths (and Weaknesses?) ..................... 1
Wal*Mart as a Learning Organization ................... 1
The Wal*Mart Model ................. 2
It Begins With EDLP.................. 2
Cost Reduction: Logistics ............. 3
Cost Reduction: Advertising ....... 4
Cost Reduction: Store Design ...... 4
Cost Reduction: Supplier Strategies ....................... 4
Cost Reduction: Merchandising Strategy ............... 6
Pricing Discipline: Every Day Low Prices ............... 6
Creating a Virtuous Cycle: Low Costs,
Low Prices and the Productivity Loop ...................... 7
Top Line Growth: Food and Fashion ...................... 7
Innovation: Managing the Retail Lifecycle ............... 9
Wal*Mart’s Foreign Expansion Track Record....... 10
Adapting to the Japanese Market......................... 12
Pricing ............ 14
Merchandising  15
Wal*Mart’s Global Experience: Two Possible Outcomes for Japan .... 15
Implications for Japanese Retailers ...................... 16
Implications for Japanese Suppliers ..................... 17
Conclusions and Observations .. 18
Will We See Wal*Mart in Japan? ......................... 18
About Deloitte Research ........... 19
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