Market Segmentation and Targeting(英文版)(ppt 26页)
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Market Segmentation and Targeting(英文版)内容提要：
Market Segmentation：
Markets can be huge and diverse entities made up of individuals.
Since individual wants and needs tend to differ, trying to mass market to a whole market often is inefficient. Costing too much time and money, and hurting profit potential.
Therefore, a company should focus or target specific groups or segments of individuals to enhance profit opportunities.
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