现代零售管理知识概述（英文版）(ppt 31页)
所属分类：零售行业
文件大小：2220 KB
下载要求：10 学币或VIP
点击下载
资料简介：
现代零售管理知识概述（英文版）内容提要：
Retailing encompasses the business activities involved in selling goods and services to consumers for their personal, family, or household use. It includes every sale to the final consumer.
Retailing is the last stage in the distribution process.
The Philosophy
Retailers can best address these questions by fully understanding and applying the basic principles of retailing, as well as the elements in a well-structured, systematic, and focused retail strategy.
Distribution Types：
Exclusive(独家分销): suppliers make agreements with one or few retailers that designate the latter as the only ones in a specified geographic area to carry certain brands or products
Intensive(密集分销): suppliers sell through as many retailers as possible
Selective(选择性分销): suppliers sell through a moderate number of retailers.
…………
..............................
精品资料网 m.cnshu.cn
Copyright © 2004- 粤ICP备10098620号-1
