全球汽车工业研究报告和通用的全球供应链网络（英文版）.PDF29

TABLE OF CONTENTS
Executive Summary .................... 1
The Effect of Automotive Digital Loyalty Networks .......................... 4
Demand and Supply Chain Challenges in the
Global Automotive Industry ....... 7
Challenges Met: Building a Digital Loyalty
Network at General Motors ...... 11
Laying the Foundation ...... 11
Customer Relationship Management Initiatives ......................... 13
Supply Chain Management Initiatives ...................................... 16
Conclusion ............................... 21
About Deloitte Research ........... 25
About the Stanford Global Supply Chain
Management Forum ................. 25
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