IBM的内部资料(ppt 59页)
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资料简介：
Subject or context
Major idea or recommendation
Benefits or value proposition
Evidence and analysis
Detailed recommendations and actions
Internet Channels Will Provide Incremental Leads and Revenue
IBM believes there is a substantial opportunity in the online leasing market
XYZ Company should target the following customer segments:
Professional Services and Manufacturing
IT, office, and manufacturing collateral classes
Small business, small ticket market
These customers should be targeted with a multi-channel approach:
Indirect
Aggregators
Direct……
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