国际市场营销(ppt 37页)
所属分类：营销知识
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资料简介：
主要内容
International marketing
要注意区别的几个问题
营销人员与销售人员的区别
宏观与微观营销
Course outline
Course requirement
Introduction
Needs, wants and demands
The pyramid of Maslow's hierarchy of needs
Consumer value
consumer satisfaction
exchange, transaction and relationships
Customer relationship groups
These conditions must be met before an exchange occurs:-----five conditions
Markets
A simple marketing system
Marketing functions
Marketing process
Introduction
Different levels of international marketing
International Marketing Decisions appraising the internationalmarketing environment
Introduction
International marketing of Chinese companies
marketing management orientations(市场经营观念)
Production concept
Product concept
Selling concept
Selling concept (con.)
Marketing concept
② the differences between selling and marketing concepts
Societal marketing concept
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