现代消费者行为学讲义（英文版）(ppt 33页)
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现代消费者行为学讲义（英文版）内容提要：
Learning Objectives
To Understand What Consumer Behavior Is and the Different Types of Consumers.
To Understand the Relationship Between Consumer Behavior and the Marketing Concept, the Societal Marketing Concept, as Well as Segmentation, Targeting, and Positioning.
To Understand the Relationship Between Consumer Behavior and Customer Value, Satisfaction, Trust, and Retention.
To Understand How New Technologies Are Enabling Marketers to Better Satisfy the Needs and Wants of Consumers.
To Understand How Marketers Are Increasingly Able to Reach Consumers Wherever Consumers Wish to Be Reached.
To Understand How the World’s Economic Condition Is Leading to Consumption Instability and Change.
To Understand the Makeup and Composition of a Model of Consumer Behavior.
To Understand the Structure of This Book
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