营销科学中心市场研究工具(英文版)(pdf 58页)
所属分类：营销知识
文件大小：226 KB
下载要求：10 学币或VIP
点击下载
资料简介：
营销科学中心市场研究工具(英文版)内容提要：
INTERVIEW WITH JOE BLOGGS, 34 YEARS OLD, 2 KIDS, C2
On February 1, 1994 we met with Joe Bloggs and his wife. The purpose of the discussion was to understand the decision making process they go through when buying financial services.
Key points
1. They make a joint decision when buying insurance.
2. They like the appeal of a "one stop shop" with one company.
3. They dislike home service and find it uncomfortable but instead prefer using the telephone.
Issues
1. An in-depth study of cross-selling opportunities and appeal would be beneficial.
2. A more thorough understanding of selling channels would be useful.
Next steps
Quantify segment size and scale of opportunities
..............................
精品资料网 m.cnshu.cn
Copyright © 2004- 粤ICP备10098620号-1
