IBM壹湾行销管理与策略(PPT 21页)
所属分类：营销知识
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资料简介：
Agenda
Mission of IBM Marketing
IBM Marketing Blueprint
Market Intelligence (MI)
Marketing Management (MM)
Distribution Channels Management (DCM)
Integrated Marketing Communications (IMC)
Marketing Operation (MO)
Marketing Planning Process
IBM Taiwan Marketing Operations
Q & A
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