营销管理过程(PPT 16页)
所属分类：销售管理
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资料简介：
Non-profit Organisations and the Marketing Concept
Both public and private non-profit organisations are turning to the marketing concept
Some non-profit organisations differ from business in important ways:
those who get benefits may not provide the support
may be difficult to agree on objectives
volunteers tend to do what they want to do!
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