世界行销讲座之经营环境分析(PPT 18页)
所属分类:营销培训
文件大小:1167 KB
下载要求:10 学币或VIP
点击下载Chapter Learning Objectives
When you have completed your study of this chapter, you should be able to:
Describe the marketing research process.
Explain the differences between exploratory, problem-solving, and causal research, and describe some research techniques available to marketers.
Deal with the issues involved in making sense of research results.
Discuss how marketers implement research results
..............................
精品资料网 m.cnshu.cn
Copyright © 2004- 粤ICP备10098620号-1