定价政策(PPT 13页)
所属分类：定价策略
文件大小：119 KB
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资料简介：
Strategy Planning for Price
Price as seen by Consumers or Users
Price as seen by Channel Members
Possible Pricing Objectives
Organisational Pricing Policies
Administered prices
Consciously setting prices aimed at reaching the company’s objectives
Price flexibility
Fixed-price policy—offering the same price to all customers who purchase products under essentially the same conditions and in the same quantities
Flexible-price policy—offering the same product and quantities to different customers at different prices
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