计费与客户关系管理相融合（ppt 20）

Focus Change: “Land Grab” vs “Revenue Maximisation”
No longer “Growth at any cost”
Conflicting KPIs: Subscriber Growth and ARPU
“Low value” vs. “High value” customers
Can they be identified?
Difficulties in determining best candidates for VAS
Disparate systems for data / voice, prepaid postpaid obscure the view of the customer base

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上一篇：基于顾客价值的企业核心竞争力分析（doc 

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客户关系管理研究.doc22