营销核心概念讲义(英文版)(ppt 43页)
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点击下载营销核心概念讲义内容摘要:
Core Concepts of Marketing:
1、Needs, wants, and demands
2、Products (goods, services, and ideas)
3、Value, cost, and satisfaction
4、Exchange and transactions
5、Relationships and networks
6、Markets
7、Marketers and prospects
The Marketing Research Process:
1、Define the problem and research objectives
2、Develop the research plan
3、Collect the informa-tion
4、Analyze the informa-tion
5、Present the findings
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