传统定价理论与实践.ppt28
所属分类:定价策略
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第二章 传统定价理论与实践
(吴世农/厦门大学)
Chapter 2 Traditional Approaches to Assets Pricing: Theory & Practice
(Wu Shinong/XiaMen University)
第二章 传统定价理论与实践 (吴世农/厦门大学) Chapter 2 Traditional Approaches to Assets Pricing: Theory & Practice (WSN/XMU)
一、证券资产定价的传统思想
A cow is for her milk,
A hen for her eggs,
And a stock, by heck, for her dividends.
An orchard for fruit,
Bees for their honey,
And a stock, besides, for their dividend.
证券资产的内在价值由资产(证券)种类、盈利程度、资产结构、公司经营管理水平和增长状况等因素所决定,其中决定证券内在价值的关键因素是公司未来的盈利能力。
二、证券资产传统定价的基本模型
1、股利定价模型:一般定价模型
P0=∑nt=1 Dt/(1+K)t+Pn/(1+K)n (t=1, 2, ..., n)
上一篇:成功的价格策略.pdf2
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