企业联盟的类型及运作成功的要素
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【摘 要 题】战略管理
【英文摘要】Since 1990s, many different types of enterprise allance haveemerged in our country. However,there exist varied problems inthe enterprise alliance, which means that the enterpisealliance can't give full play to their advantages. The reasonis as follows: First, the theory of enterprise allance hasn'tbeen deeply explained; secondly, the member enterprises failedto systematically research the scientific management of thealliance. In view of this situation, conclusions regarding thedifferent types of enterprise alliance and their charactersare made in this article. The Author mentions six essentialfactors of scientific management of successful enterprisealliance, and offers them for reference.
【关 键 词】企业联盟/公司中心主义/联盟文化
enterprise alliance/company centralism/culture of alliance
【 正 文】
中图分类号：F276.4 文献标识码：A 文章编号：1001－6333（2002）06－0092－05
20世纪80年代以来，国外众多知名企业在汽车、航空、家电、金融等传统产业以及生物、医药、信息业等新兴领域展示了丰富多彩的企业联盟形式。现代企业经营的主旨不仅是提供产品和服务，更要取得竞争优势，企业必须懂得如何把自己的核心能力和技术专长
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类型及运作成功的要素
【内容提要】20世纪90年代以来，我国出现了为数不少的各种类型的企业联盟。但一些企业联盟在运作中存在各种各样的问题，致使其未能充分发挥联盟的优势。究其原因，是企业联盟的理论尚未得到深入的阐释，结盟企业缺少对联盟科学运作的系统研究。鉴于这种情况，本文首先系统地归纳了企业联盟的各种类型及其特征，在此基础上提出并论证了企业联盟运作成功的六个要素，供相关企业参考。【摘 要 题】战略管理
【英文摘要】Since 1990s, many different types of enterprise allance haveemerged in our country. However,there exist varied problems inthe enterprise alliance, which means that the enterpisealliance can't give full play to their advantages. The reasonis as follows: First, the theory of enterprise allance hasn'tbeen deeply explained; secondly, the member enterprises failedto systematically research the scientific management of thealliance. In view of this situation, conclusions regarding thedifferent types of enterprise alliance and their charactersare made in this article. The Author mentions six essentialfactors of scientific management of successful enterprisealliance, and offers them for reference.
【关 键 词】企业联盟/公司中心主义/联盟文化
enterprise alliance/company centralism/culture of alliance
【 正 文】
中图分类号：F276.4 文献标识码：A 文章编号：1001－6333（2002）06－0092－05
20世纪80年代以来，国外众多知名企业在汽车、航空、家电、金融等传统产业以及生物、医药、信息业等新兴领域展示了丰富多彩的企业联盟形式。现代企业经营的主旨不仅是提供产品和服务，更要取得竞争优势，企业必须懂得如何把自己的核心能力和技术专长
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