某公司发展规划教材(PPT 52页)

Communication Strategy for the latter half of 2002
2002 Bora Brand Building Strategy：3B Strategy
Demonstration of 3B Strategy
Why do we need to build CRM？
CRM Management
Campaign Schedule：
Hot news for Media：
Publicity coordination: Sept.1-Oct.10
Expected effectiveness
Event Schedule
Feedback from service department and area office
Adjustment
BORA Media Saloon Program
Objective
Media resources analysis in Shanghai, Zhejiang and Jiangsu Area
Area coordination activities
Media saloon format
2002 “Customer Solicitude Campaign
Meaning of the activity
Event plan
Publicity coordination
“Bora Club ” Magazine
Objective:
Strategy:
Magazine content
Magazine distribution
Suggested issue volume
..............................

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