战略管理培训课件(PPT 28页)

Strategic Management
Why Strategic Management Is Important
Strategic Management Process
Strategic Management Process (cont’d)
Organizational Strategies
Corporate-Level Strategies
Growth Strategies
Growth Strategies (cont’d)
Corporate Portfolio Analysis
Business-Level Strategy
The Role of Competitive Advantage
The Role of Competitive Advantage (cont’d)
Five Competitive Forces
Competitive Strategies
Strategic Management Today
Strategies for Applying e-Business Techniques
Customer Service Strategies
Innovation Strategies
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