某公司战略管理知识分析工具方案(英文版)(PPT 61页)
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Federal Express revolutionized the package delivery business by introducing an overnight delivery service
Charles Schwab dramatically altered the mutual funds business by introducing a no-fee service whereby customers could purchase many companies’ mutual funds through Schwab
Calyx & Corolla transformed the flower distribution business by using information technology to cut out traditional distributors and ship flowers directly from growers to customers
Starbucks redefined the coffee shop business from providing coffee to providing a social experience
The Body Shop revolutionized the cosmetics business by merging the ideas of beauty, health, and environmental consciousness
Staples, by adapting the business model of a different industry (grocery stores) and taking advantage of economies of scale in purchasing, changed the office supplies business from a local one to a national one
Bain developed a business definition for commercial real estate services which identified it as a separate business from residential real estate, requiring vastly different competencies and economics. Client accepted recommendation to stay out of commercial business
Bain found that the business definition is not national textile laundering - there are three separate businesses: healthcare, industrial and linen. All three are regional, not national. Client sold two businesses in New York and made two acquisitions in the Southeast
Bain determined that the test outsourcing business was not a single business with high cost and customer sharing, but rather six separate business which could be bundled, and defined the few specific entry strategies which might be successful. Client ultimately agreed that critical entry barriers were too high
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