专题研究:在食物系统的产品开发英文(pdf 31页)
所属分类:产品管理
文件大小:320 KB
下载要求:10 学币或VIP
点击下载Case studies: product development in the
food system
The four basic stages in the PD Process are the same for all food product
development, but there are significant differences in the activities, techniques
and timings for new product development in the primary production, industrial
food processing, and food manufacturing industries.
Primary production’s product development is based on either a breeding
process from cultivated varieties or capturing a new species from the wild. The
development of new plants, animals and fish takes a great deal of time and
depends on times of growing and harvesting. There can be a general product
concept based on perceived consumer or industrial wants and needs, and on
technical knowledge to identify the possible parents for the new varieties. But it
takes generations to develop the suitable variants. This is described in the first
Case Study on starting a new apple variety. The industrial ambience is of a
farmers’ cooperative fruit processing and exporting enterprise working with a
national horticultural research institution. The second Case Study looks at
another freshfruitproject, onmangoes.Thistimetheemphasisisstronglyonthe
consumer, using statistical and other quantitative techniques to build up the
consumers’ preference image, and then to use this consumer image and
information in assessing current varieties, and moving towards improvements.
This is in the framework of government/university research, a national growers’
organisation and private exporters and marketers.
Industrialfoodprocessing’sproductdevelopment isverystronglyprocessing-
based, both in the ingredient supplying and the buying companies. Food
manufacture is usually directed towards providing a wide variety of products for
..............................
精品资料网 m.cnshu.cn
Copyright © 2004- 粤ICP备10098620号-1
风险管理 应急预案 研发管理 运营管理 内部管理 商业模式 执行力 连锁经营 公司治理 工厂管理 创新管理 家族企业 效率管理 名企案例 企业理念 价值管理 特许经营 瓶颈管理 调查问卷 策划方案 领导力 团队建设 企业变革 企业文化 战略管理 竞争策略 管理知识 危机管理 成本管理 项目管理 发展战略 年度计划 决策管理 企业上市 供应商 组织设计 产品管理 采购管理 品牌管理 企业诊断 企业咨询 商务谈判 物流管理 运作管理 管理制度 行业报告 经营管理 企划方案 MBA 流程管理 目标管理 招标投标 商务礼仪 管理表格 管理技能 管理案例 管理工具 管理手册 职业经理人 商业计划书 董事与股东 可行性报告