产品策略与品牌管理(英文版)(ppt 23页)

所属分类：品牌管理

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产品策略与品牌管理(英文版)内容提要：
Target Customer Description:
What hobbies does this person have?
What lifestage is this person in?
What is most important in this person’s life?
What are this customer’s core values?
How does this person’s friends describe him/her?
‘Positioning’ Our Brands、
defines the brand’s emotional connection with the customer
fosters the development of more targeted products
differentiates products within our portfolio and from competitors
provides a unique and compelling ‘selling proposition’

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