adidas的品牌构建（英文版）(pdf 55页)

资料简介：

adidas的品牌构建目录：
1、Vision and strategy
2、Group profile
3、Corporate governance
4、Stakeholders
5、Suppliers
6、OUR PERFORMANCE
7、Improving the way we work with suppliers
8、Employment standards
9、 Health and safety
10、Environmental impacts
11、Community involvement
12、The journey
13、Progress against targets
14、Targets for 2003
15、About this report and GRI
16、Glossary

 

adidas的品牌构建内容提要：
   BECAUSE WE DON’T HAVE DIRECT CONTROLOVER THESE FACTORIES, IT’S HARDERTO MAKE SURE THAT THEIR CONDITIONSAND EMPLOYMENT STANDARDS ARE
DECENT. THAT DOESN’T MEAN WE DON’TTAKE RESPONSIBILITY FOR HOW FACTORYWORKERS ARE TREATED. OUR GOAL IS TOFIND THE MOST ACCEPTABLE SOURCESOF SUPPLY THAT MEET ALL OUR CRITERIA,NOT SIMPLY THE CHEAPEST.
adidas-
   WE JUDGE LABOUR STANDARDS THROUGHOUR CODE OF CONDUCT, WHICH WE CALLOUR ‘STANDARDS OF ENGAGEMENT’. THESEARE GUIDING PRINCIPLES COVERING ALLSORTS OF EMPLOYMENT ISSUES, INCLUDINGWORKERS’ RIGHTS, THE ENVIRONMENT,AND HEALTH AND SAFETY. BASED ONINTERNATIONAL LAWS, CONVENTIONSAND PRINCIPLES, THE STANDARDS HELPUS TO CHOOSE THE FACTORIES WE WANTTO WORK WITH.

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