小企业市场研究和产品战略（英文版）(ppt 45页)

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小企业市场研究和产品战略目录：
1.Describe small business marketing.
2.Discuss the nature of the marketing research process.
3.Explain the term market and methods of forecasting sales.
4.Identify the components of a formal marketing plan.
5.Explain how customer satisfaction influences customer loyalty.
6.Identify the key characteristics of consumer behaviour.
7.Explain product strategy and related concepts.
8.Describe the components of a firm’s total product offering.

小企业市场研究和产品战略内容提要：
Activities directing the flow of goods and services from producer to consumer or user.Small business marketing consists of those business activities that relate directly to:Identifying a target market Determining target market potential
Preparing, communicating, and delivering a bundle of satisfaction to the target marketAn evaluation process that encompasses market segmentation, marketing research, and sales forecasting

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