new gom12-service(ppt 52页)

new gom12-service Intorduction:
Supporting facility
The physical resources that must be in place before a service can be offered
1.  Location--Is it centrally located?
2.  Interior decorating--Is the proper mood
       established?
3.  Supporting equipment--Does the dentist use a mechanical
       or air drill?
4.  Architectural appropriateness--Unique recognizable
       feature of a blue tile roof.
5.  Facility layout--Is there a natural flow of traffic?
Examples: Golf course, ski lift, hospital, airplanes

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