Strategic Planning（英文版）(ppt 30页)

资料简介：

Strategic Planning（英文版）内容提要：
    At a glanceExplain the strategic planning and its four stepsDiscuss how to design business portfolios and growth strategiesDescribe the marketing process and the forces that influence itDefining the company’s business and ssionMission statement: a statement of the organization’s purpose---what it wants to ccomplish in the larger environment.Market orientedRealisticSpecificmotivating，
    Setting company objectives and goalsMission: “Food, health, hope” --- of helping to feed the world’s exploding population while at the same time ustaining the environment.Overall objective: to create environmentally better products and get them to market faster at lower costs.The agricultural division’s objective: increase agricultural productivity and reduce chemical pollution by …

 

 

..............................

上一篇：麦克.波特—《企业战略管理导论》(ppt 51

下一篇：战略管理能力的基本含义(ppt 86页)

人力资源规划战略(ppt 95页)

企业战略策划市场细分目标市场选择定位(ppt 123页)

某市战略性新兴产业项目投资计划书(DOC 26页)

企业经营战略培训课件(PPT 65页)

实施区域发展总体战略(doc 11页)

混合策略与随机行动概论(PPT 47页)