上海迪斯尼简介(英文版)(ppt 31页)

上海迪斯尼简介内容摘要：
The Walt Disney Company
Entertainment Conglomerate consisting of Media, Studio Entertainment, Consumer Products and Theme Parks & Resorts
Theme Park & Resorts Division
Current Park Locations: Anaheim, Orlando, Tokyo, Paris, Hong Kong (2005)
Also includes: The Disney Cruise Line, Disney Regional Entertainment, The Disney Vacation Club, The Anaheim Angels, and the Mighty Ducks of Anaheim
Revenues of $7 Billion in 2001, or 28% of company-wide revenue
Disney’s Interest in China
Long-term
Consistently searching for areas of expansion where there are un-captured markets
Current
Government relations established through the Hong Kong Disneyland project indicate easier entry into the mainland
Competitive
Universal-Vivendi’s land purchase in Shanghai and proposed expansion into Beijing
Disneyland, Anaheim: 1955
Walt Disney World, Orlando: 1971
Tokyo Disneyland:1983
Owned and operated by the Oriental Land Company
Deal structure indicative of financial turmoil within the company in the early 1980s with a 0% Equity stake
Revenue from royalties and management fees
Disneyland Paris/Euro Disneyland: 1992
Disney retains 39% of Equity Interest and receives management fees as part of reported revenue
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