网通战略咨询报告(英文版)(ppt 52页)

所属分类：战略管理

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网通战略咨询报告内容摘要：
Preliminary Conclusions
Offnet VOIP predicted to generate to provide breakeven economics for building backbone1
Wholesale revenue provides significant upside potential
Majority of wholesale revenue relies on access to mobile carriers
Enterprise solutions economics very attractive, but substantial complexity and resources involved
High-bandwidth international gateway critical to success in both wholesale and enterprise
Economic predictions highly sensitive to a set of key assumptions
Recommendations/Decisions to be Made
Accelerate vendor selection and backbone construction; time to market critical
Commitment to utilizing IP/DWDM invlolves risk to mobile carrier business
RFP to vendors should be based on product requirements vs. technology
Staging of investments and service launch must consider tradeoff between quality of service and coverage
Preliminary talks with international carriers should begin ASAP
Scenario modeling will help us decide where to focus
Objectives
Capture early revenue from launch of prepaid IP calling cards
“Cash cow” for funding other business model development
Pursue prefix and equal access long distance for business customers as soon as possible to begin establishing relationships
Manage pricing and product life cycle effectively to maximize total margin and avoid investing in declining products
Do not overextend ourselves nor blur our “datacom” image
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