企业战略管理分析工具(英文版)(ppt 57页)

企业战略管理分析工具内容摘要：
The objective of these templates is to provide completeness and consistency of BU strategic plan submissions.  These templates are not intended to replace or constrain BU strategic thinking and should be adapted to reflect a particular BU’s sectoral context as required
Each section begins with a summary that is based on a synthesis of questions and analyses that follow.  The suggested approach would be to first complete the relevant back-up analyses and then work towards the overall synthesis
Economics of demand
By segment
Substitutes, ability to differentiate
Volatility, cyclicality
Economics of supply
Producer concentration and diversity
Import competition
Capacity utilization
Entry/exit barriers
Cost structure (fixed and variable)
Industry chain economics
Customer and supplier bargaining power
Major industry competitor moves
Marketing initiatives
Industry capacity changes
M&As, divestitures
Vertical integration/disaggregation
Alliances and partnerships
Cost control and efficiency improvements
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