数字时代中小企业的生存战略（英文版）.pdf15

所属分类：战略管理

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资料简介：

E-Business moves the workplace to the customer’s site (Lasseter,
Houston, Wright and Park, 2000; Porter, 2001). It increases knowledge
intensity and unprecedented sensitivity for time-to-market for customers.
Customers are demanding more value, customized to their exact needs and
as quickly as possible. They can also choose among many options from which
to buy, not just local dealers but also various types of Internet referral
networks (Porter, 2001). E-Business can be seen as a means to implement
competitive strategies in startup companies, small businesses and large
corporations ( Applegate, Holsapple, Kalakota, Radermacher and Whinston,
1996). For example, it aids a company to increase cash flows, enhance
customer relations and decrease inventory.
However, it presents many challenges to the organizations. For
example, organizations must link E-Business to their own business strategy.
They must provide both meaning and quality to a variety of users in different
contexts (Madnick, 1995). SMEs that will survive in the digital age will need to
invent innovative new ways
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