零售行业的竞争动态(英文版)(ppt 48页)
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零售行业的竞争动态(英文版)内容提要：
Effect of Competitive Rivalry on a Firm’s Strategies：
Success of a strategy is determined by:
the firm’competitive actions
how well it anticipates competitors’ responses to them
how well the firm anticipates and responds to its competitors’ initial actions
Competitive rivalry
affects all types of strategies
most dominant influence is on the firm’s business-level strategy or strategies.
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Competitor Analysis：
Competitor analysis
a technique firms use to understand their competitive environment. Along with the general and industry environments, the competitive environment comprises the firm’s external environment
a technique used to help the firm understand its competitors
the first step to being able to predict competitors’ behavior in the form of its competitive actions and responses
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Strategic and Tactical Actions：
Strategic action or a strategic response
a market-based move that involves a significant commitment of organizational resources and is difficult to implement and reverse
Tactical action or a tactical response
market-based move that is taken to fine-tune a strategy; it involves fewer resources and is relatively easy to implement and reverse
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