凤凰大厦房地产项目策划(doc 25页)

资料简介：

目  录

1、凤凰大厦项目概况···························5
2、凤凰大厦市场分析···························6
（1）营销环境分析·············································6
（2）消费者分析···············································7
（3）竞争态势分析·············································8
（4）项目SWOT分析············································10
3、凤凰大厦销售策略··························12
（1）入市时机及策略··········································12
（2）价格策略及定价原则······································12
（3）销售阶段安排············································13
4、凤凰大厦宣传推广策略······················14
（1） 凤凰大厦项目推广主题···································14
1)项目推广主题
2)主题分析
（2） 项目广告策略···········································15
1)广告阶段策略
2)广告创意策略

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