中国的电子产品消费研究(英文版)(pdf 37页)

中国的电子产品消费研究(英文版)目录：
1. INTRODUCTION ........................................1
2. EXECUTIVE SUMMARY ..........................2
3. CONSUMER ELECTRONICS ...................3
3.1 Market Performance .......................3
Table 1 Retail Sales of Consumer Electronics: Value 1998-2003 ....................5
Table 2 Retail Sales of Consumer Electronics: Volume 1998-2003.................6
Table 3 Retail Sales of Consumer Electronics: % Value Growth 1998-2003......................6
Table 4 Retail Sales of Consumer Electronics: % Volume Growth 1998-2003.............6
Table 5 Consumer Electronics Company Shares 2002-2003...............7
Table 6 Consumer Electronics Brand Shares 2002-2003..................................8
4. VIDEO PRODUCTS ......................8
4.1 Sector Performance ........................8
Table 7 Retail Sales of Colour Televisions by Screen Size: % Volume 2001-2003...........10
Table 8 Retail Sales of High-End Colour Televisions by Screen Size: Volume & Value 1998-2003......................11
Table 9 Retail Sales of VCD and SVCD Players: Volume & Value: 1998- 2003..........12
Table 10 Retail Sales of Video Products: Value 1998-2003...................14
Table 11 Retail Sales of Video Products: Volume 1998-2003.....................15
Table 12 Retail Sales of Video Products: % Value Growth 1998-2003 ...........15
Table 13 Retail Sales of Video Products: % Volume Growth 1998- 2003....................15
Table 14 Video Products Company Shares 2002-2003........16
Table 15 Video Products Brand Shares 2002-2003 ................17
4.2 New Product Developments ..........17
Summary 1 Video Products New Product Developments 2002-2003.......18
4.3 Retail Distribution ........................18
Table 16 Retail Sales of Leading Electronic Chain Stores: 2002-2003 ............20
Table 17 Leading Electronic Chain Stores Number of Outlets: 2002- 2003....................20
Table 18 Retail Sales of Video Products by Distribution Format: % Analysis 1998/2003 ...........................21
5. AUDIO PRODUCTS..................................21
5.1 Sector Performance ......................21
Table 19 Retail Sales of Home Cinema/Theatre System/HTIB: Product Structure: 2001-2003 ............22
Table 20 Retail Sales of Portable MP3 Players by Manufacturers: % Volume: 2002/2003 ...............23
Table 21 Retail Sales of Audio Products: Value 1998-2003........24
Table 22 Retail Sales of Audio Products: Volume 1998-2003 ...........25
Table 23 Retail Sales of Audio Products: % Value Growth 1998-2003 ...........25
Table 24 Retail Sales of Audio Products: % Volume Growth 1998- 2003........25
Table 25 Audio Products Company Shares 2002-2003 ....................................26
Table 26 Audio Products Brand Shares 2002-2003..........................................27
5.2 New Product Developments ..........27
Summary 2 Audio Products New Product Developments 2002-2003...................27
5.3 Retail Distribution ........................28
Table 27 Retail Sales of Audio Products by Distribution Format: % Analysis 1998/2003 ..........30
6. FORECAST MARKET PERFORMANCE...............30
Table 28 Forecast Retail Sales of Consumer Electronics: Value 2003- 2008..........32
Table 29 Forecast Retail Sales of Consumer Electronics: Volume 2003-2008................32
Table 30 Forecast Retail Sales of Consumer Electronics: % Value Growth 2003-2008.............33
Table 31 Forecast Retail Sales of Consumer Electronics: % Volume Growth 2003-2008...........33
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